Butlins Joins Luxury Timeshare Developers

I was pleased to read this article on the Daily Mail's web site the other day:

Holiday company Butlins is to introduce a timeshare-style scheme called BlueSkies, it was announced today. The scheme will enable holidaymakers to have an annual break at Butlins for the next 30 years. The company is developing luxury timeshare apartments at its holiday centre at Minehead in Somerset, with building work set for completion in March next year.

For £6,000, owners will be able to purchase 30 years of holidays based, for example, on taking a family away for around a week in May annually.

For their money, owners will get what Butlins describes as "a spacious, modern holiday apartment set slightly apart from the main Butlins resort (at Minehead), full of contemporary design features, positioned right on the edge of the sea and close to the stunning scenery of Exmoor".

Mike Crowther from Butlins, who is leading the BlueSkies development, said: "BlueSkies is holiday heaven for the growing number of people who enjoy the fun and convenience of a UK family break."Second homes and holiday apartments are an unattainable dream for many people as they can be expensive to buy, maintain and manage."We're aiming to create a development that is luxurious, flexible, great value and guarantees a first rate family holiday."

I will freely admit to being for Timeshare in all it's varying guises. I don't always agree with the way it gets marketed by some unscrupulous companies but that's an argument we'll leave for another day, the fact that houshold names like Butlins are now joining the likes of Disney, Marriott's, Hilton and Airtours to name just a few can only add to raising the credibility and professionalism of what, despite all the bad press it still receives, remains to be one of the fastest growing leisure industries in the world.

I believe Timeshare will eventually be accepted in Europe in the same way as it is in the States.I would be interested in hearing your opinions on the subject.

Please leave a comment, or drop me an e-mail with your views.

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