Butlins BlueSkies Vacation Club – The Story So Far

July the fourth saw the launch of Butlins Timeshare project “BlueSkies Vacation Club” and around one hundred people including guest of honour, GMTV presenter Lorraine Kelly attended the party.

The BlueSkies Vacation Club is an integral part of the development project that has already enjoyed the launch of the Shoreline Hotel at the Bognor Regis Resort way back in 2005 with talk of another two hotels planned for the future, one for Bognor Regis and the other in Skegness.

Mike Crowther, Project Director at Butlins said, “Butlins is one of the UK’s most popular and best-trusted holiday brands and by introducing BlueSkies we’re creating a development that is luxurious, flexible, offers great value and guarantees a first rate family holiday.”

Although Butlins loyal guests have always loved the activities and live entertainment that the resort had to offer, they wanted more luxurious accommodation that took advantage of the beautiful sea views, so having already spent £40m in the past three years upgrading the accommodation and facilities, the BlueSkies Vacation Club was the next logical step.

The art deco building, set slightly apart from the main Resort, stands directly on the sea-front and overlooks the golf course to the right, Minehead bay to the left, and offers the guest the most amazing sunsets from their private balconies.

Costing £4.5m to build, BlueSkies is Butlins most stylish accommodation ever to be offered and consists of spacious, modern holiday apartments, featuring floor to ceiling windows in the lounges, bathrooms with both bath and a separate shower and a fully fitted kitchen with all modern appliances including dishwashers, freezers and microwaves.

More than one hundred families have so far paid in the region of £6,000 to be spoilt with a concierge service, pre-arrival fridge filling service, wi-fi access, flat screen TV’s, free DVD’s and video games.

I personally can't help thinking of Butlins with their Red Coat "Hi de hi" image and wondering if they really can enter the luxury Timeshare market.

What do you think?

Next week I’ll be looking deeper into how the BlueSkies Vacation Club works and finding out exactly what you get for your £6,000.

See you then.

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