Sunterra European Members Vote For Yet Another Name Change

I read with interest the other day that the European members of Club Sunterra Ltd have voted by an over 85% majority to change the clubs name once again.

Here is the article as posted by “The Timeshare Blog.”

Diamond Resorts International® (DRI) announces the European members of Club Sunterra Limited voted overwhelmingly in favor of a resolution to change the legal name of the members’ club from Club Sunterra Limited to Diamond Resorts European Collection Limited at the Extraordinary General Meeting held earlier this month.

The members’ meeting vote, held near DRIs European headquarters in Lancaster, England was augmented by an online balloting system, available to all members prior to the EGM, under strict United Kingdom legal guidelines.

“The many name changes that occurred over the last few years together with the acquisitions made on behalf of Club Sunterra left a very complex legal structure promoting waste and inefficiencies,” says Stephen J. Cloobeck, Chairman and Chief Executive Officer of DRI. “Our efforts to simplify and streamline every aspect of our business to create a successful global brand drove our resolution to change the club name to align with our other resort collections worldwide.”

The name change, supported by over 85% of votes cast, to “Diamond Resorts European Collections Limited” is a change to the member club’s legal name only. From a marketing and membership perspective, the members club will simply be known as THE ClubSM.

THE ClubSM will build upon the successes of DRIs existing member offerings with additional choices and convenience, supported by an efficient international network and exchange platform serving all members worldwide with uniformly exceptional products and services.

“The name change was necessary to ensure long term benefits and global consistency - and simplicity - for our club members,” says DRI President and Chief Operating Officer Simon Crawford-Welch Ph.D., RRP. “It’s one more step toward a worldwide hospitality brand without the confusion of a complex organizational structure.

It was a necessary transitional step that will allow us greater ease in delivering our brand tenets of simplicity, choice and comfort to members of THE ClubSM.”

The official name of the global DRI company is, and will continue to be, Diamond Resorts International®

Diamond Resorts International®, based in Las Vegas, Nev., is one of the largest vacation ownership companies in the world with more than 110 branded and affiliated resorts throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean and Europe. Offering simplicity, choice and comfort to its more than 360,000 owners through the branded-service of more than 5,000 team members worldwide,

Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime.

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